Capabilities & expertise

Digital advertising

I have 8+ years of experience managing paid media across paid search, display, social, and video advertising platforms. I have experience designing advertising programs from scratch, managing and optimizing existing accounts and partnering with agencies.

Product marketing

Without great product marketing, even the most promising marketing campaigns can fall flat. I guide businesses through often-overlooked basics (such as market research, positioning, and buyer insights) to ensure that their customers are at the heart of any product launch or campaign.

Website optimization

I have extensive experience with website testing and conversion rate optimization, including managing A/B testing projects across multiple websites to identify friction points and improve user experiences. By implementing SEO strategies and optimizing landing pages, I’ve successfully increased conversions and enhanced lead quality, driving better marketing outcomes.

Growth marketing

By leveraging analytics, A/B testing, customer/market research, and cross-functional collaboration, I’ve developed and executed campaigns that have significantly improved brand awareness and lead generation and contributed to significant pipeline and revenue growth.

Digital marketing strategy

I’ve been developing holistic digital marketing strategies since 2015. I’ve built digital marketing functions from scratch and developed digital marketing roadmaps for Fortune 1000s.

Marketing operations & technology

I’ve built marketing tech stacks from scratch and have experience creating and maintaining integrations between platforms to enable automation and customer journey tracking. I also have experience navigating more established MarTech ecosystems at Fortune 500 and 1000 companies.

Data & analytics

I know how to gather the right data for an audience, think critically about it, use it for strategic decision-making, and clearly communicate findings across an organization.

Design

Great design makes my heart skip a beat…and it also influences human behavior. I understand and appreciate the design process and have designed countless digital ads, landing pages, and emails. I’ve managed 15+ website projects, from complete revamps to intensive design refreshes. In some cases, I’ve designed and created them myself. In others, I worked with a team of designers and developers to bring a fresh website to life.

Demand generation

I have a track record of developing and executing marketing and demand generation strategies that drive awareness and revenue growth. I’m proficient in developing omnichannel campaigns, collaborating cross-functionally, and leveraging technology and data to optimize performance and guide strategic decision-making.

Results

  • Developed and executed the paid search and social media strategy to drive awareness and lead generation, resulting in revenue growth of 8x year-over-year.

    Companion Medical (acquired by Medtronic in 2020)

  • It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.

  • It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.

  • Item description

WORK SAMPLES

WORK SAMPLES

Digital advertising for InPen

When I started at Companion Medical (acquired by Medtronic in 2020), the company had just received FDA clearance for its first product, InPen. Budget and resources were limited, so I developed and implemented the company’s multi-channel digital marketing strategy which included advertising on Facebook, Instagram, and Google. I launched hundreds of ads promoting InPen to diabetes patients and healthcare providers — this included asset design, copywriting, tracking & analytics setup, CRM and lead form integration, landing page design, A/B testing and reporting. After a year of generating successful results from paid advertising, I hired an agency and an incredible copywriter and partnered with them to continue scaling the program.

Results
Digital ads were the primary driver of awareness and lead generation, and directly contributed to revenue growth of 8x YOY.

Website projects & landing pages

Liquid Instruments needed an updated website, landing pages, and lead forms to help users understand their complex product offering and increase conversions.

I established the content hierarchy for each page, overall user flow, navigation, UX design best practices, and messaging. I also partnered with a designer and developer and worked closely with members of the sales team to develop value messaging.

The following landing page is a project from the personal portfolio of Nicole Clague and was created while Director of Digital Marketing at Liquid Instruments.

In partnership with a very talented designer and developer, I led the digital rebrand for Companion Medical which included a new website.

The following landing page is a project from the personal portfolio of Nicole Clague and was created while Digital Marketing Manager at Companion Medical/Medtronic.

Asset design for paid media